Como RTB (Real-Time Bidding) você pode economizar tempo, esforço e dinheiro.

Advertisers determine the price by participating in the bidding process. Additionally, with an ad exchange, advertisers gain visibility regarding where their ads will appear.

To have your own DSP, you don’t necessarily need to build it from scratch — it’s a long and costly adventure. You’ll need to hire an engineering team and allocate hundreds of thousands of dollars to the development. Afterward, you’ll need to cover expenses related to software maintenance—bug fixes and improvements. The result will depend on your team’s skills and experience. There’s pelo guarantee you’ll be fully satisfied with the software you get. As an alternative, you can buy a white-label solution and launch it in a couple of weeks. When opting for a white-label solution, you’ll get dependable software from experts for a much lower price. Plus, you can test it before buying so that you know what you’re getting. Real-Time Bidding FAQ

RTB auction is similar to the functioning of financial markets and their exchanges, except that ad impressions are being traded instead of stocks or fixed income securities.

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Isso contribui para construir uma imagem positiva da empresa, produzir uma conexão emocional utilizando os consumidores e fortalecer a presença no Nicho.

Due to the nature of RTB, there is a risk your ad may appear on a sitio with content you wouldn't want your brand associated with.

Real-time bidding can be compared to a stock market, where the amount of demand at the moment determines the price of a stock. With real-time bidding, publishers set the floor price for an ad, but the demand still determines the final price.

The Emodo Access SSP for publishers has direct click here access to demand from Emodo Activate and allows publishers to increase bid density to maximize competition across channels. Publishers can increase bid density to maximize competition across channels.

Publisher: The publisher is the website or online property that wants to sell ad spaces, often referred to as “ad inventory.”

Through analysing results of marketing campaigns on individual or aggregated impressions, advertisers can gain important insights on important drivers for their KPIs.

In addition, RTB takes much of the manual labor out of the online advertising process, allowing marketers to focus on other efforts.

A demand-side platform allows an advertiser to buy ad space and manage their ads. It’s a place for advertisers, who have a demand for ad space.   An example of a demand-side platform would be Google Ads. 

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Ad control: Publishers can fully control who can or cannot advertise on their platform, including having the ability to blacklist certain advertisers.